The Role 

As Sales Director, you will play a central role in expanding Firely’s commercial footprint across the Americas. Partnering closely with the SVP of Growth, you will drive enterprise revenue growth, develop strategic market positioning, and build lasting relationships across the healthcare interoperability ecosystem. 

This is a market-building leadership role, not a predefined territory sales position. You will combine strategic vision with hands-on execution while owning enterprise opportunities end-to-end.  

Your focus will be on organizations implementing FHIR for interoperability, regulatory compliance, and advanced use of structured healthcare data. Key segments include payers, care providers, health technology vendors, value-based care organizations, data analytics companies, and government healthcare entities. 

You will represent Firely by guiding organizations in adopting FHIR-based architectures, API enablement strategies, digital quality measures, and scalable interoperability frameworks. 


Key Responsibilities 

• Drive enterprise revenue growth across the Americas, owning complex sales engagements from market development through multi-year contract execution and account expansion 
• Identify, develop, and close strategic opportunities within FHIR-driven markets, positioning Firely as a trusted interoperability partner 
• Engage senior technical stakeholders (CIOs, CTOs, product leaders, interoperability executives) in strategic conversations around healthcare data architecture, standards adoption, API strategy, compliance requirements, and digital quality measurement 
• Structure and negotiate enterprise agreements, including pricing strategy, commercial governance, and long-term partnership models 
• Build and expand strategic partnerships that strengthen Firely’s presence within the US digital health and interoperability ecosystem 
• Represent Firely as a visible market leader through industry events, thought leadership, ecosystem engagement, and active participation in the FHIR community 
• Collaborate cross-functionally with product, consulting, and marketing teams to align customer needs with solution capabilities and long-term product strategy 
• Contribute to defining Firely’s enterprise sales strategy, operating model, and go-to-market approach as we scale in the Americas 

What We Are Looking For 

• 10–15 years of progressive enterprise business development or commercial leadership experience within a technical B2B environment 
• Familiary with the US healthcare ecosystem, including procurement dynamics, regulatory drivers, and complex stakeholder environments (experience with interoperability and FHIR strongly preferred) 
• Proven track record of originating and closing complex enterprise deals in the $100K–$1M range 
• Demonstrated success navigating long, multi-stakeholder sales cycles involving both executive and technical decision-makers 
• Strong commercial hunter mindset with the ability to independently build pipeline in an evolving market 
• Equally capable of driving long-term account growth, commercial governance, and strategic relationship expansion 
• Experience owning the full commercial lifecycle, from opportunity qualification and solution positioning to pricing strategy, contract negotiation, and post-sale commercial stewardship 
• Ability to engage credibly at C-level and senior technical levels 
• Comfortable operating with high autonomy and accountability in a scale-up environment 
• Collaborative mindset and ability to work effectively across international, cross-functional teams 
• Willingness to travel up to 20% as needed 
• Resident of the United States 
• Spanish language skills are a plus 

Who You Are 

• A commercial leader who thrives in building markets and shaping growth strategy 
• Entrepreneurial and proactive — you create momentum rather than wait for it 
• Commercially disciplined with strong operational follow-through 
• Energized by influencing enterprise transformation in healthcare data and interoperability 
• Motivated by ownership, visibility, and the opportunity to shape Firely’s long-term success in the Americas 

 
Benefits We Offer 

• Fully remote working environment 
• Annual base of range ($120K - $130K) + performance-based commission structure
• 401(k), health and medical benefits, life and disability insurance 
• 22 vacation days 
• Annual learning & development budget 
• Home office budget 

Our Culture 

This is a rare opportunity to help shape Firely’s commercial presence in the Americas at a pivotal stage of growth. You will have meaningful influence over how markets are developed, how partnerships are structured, and how we scale. 

Firely is a mission-driven, collaborative organization with short communication lines and accessible leadership. You will operate in the U.S. market while representing a Dutch company — combining the ambition and pace of American healthcare technology with the directness, quality focus, and pragmatic culture of Europe. 

Although our U.S. team operates remotely, connection matters. Our U.S. team gathers annually for in-person collaboration and strategy, and you will also travel each year to our headquarters in Amsterdam for company-wide connection, alignment, and team building. 

You will join an international team that values ownership, clarity, integrity, and mutual support — working together to advance the future of healthcare interoperability.